To win over Gen Z shoppers, Walmart partnered with Roblox to offer users the experience to virtually engage and interact with the brand in the metaverse. We created two distinct experiences within Roblox, Walmart Land and The Walmart Universe of Play in partnership with Publicis and Digitas to help the largest retailer in the world plant its flag in this iconic virtual world. Bringing to life numerous games, virtual concerts, and interactive experiences along with virtual ecomm opportunities.