Walmart is on a mission to elevate brand reputation across Apparel, Beauty and Home verticals. Democratizing fashion vs being known for selling clothes by the pound. Jean partnered with celebrity designer, stylist and creative director Brandon Maxwell and PMH Agency to grow Walmart’s Style reputation and drive consumer crave with a fresh look at elevated fashion brands Free Assembly and Scoop.
Free Assembly
Walmart tapped designer Michelle Smith and SoulCycle instructor Stacey Griffith to launch Love & Sports — an exclusive and inclusive activewear and swimwear line designed for all bodies, bold style and real movement. We helped bring the brand to life across 1,500 stores, online and social with vibrant branding, inclusive design and positive messaging in partnership with Deutsch LA.
Love & Sports
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"Walmart is upping the ante on its stake in the activewear market."
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"Walmart launches activewear brand Love & Sports."
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"Walmart mixes fashion and fitness for Love & Sports."
We jumped on the opportunity to rename, rebrand and relaunch Walmart’s $1 Billion Secret Treasures intimates line to drive relevancy with consumers and compete with new and growing DTC brands. JoySpun was created in partnership with Mrs & Mr to be more modern, more body positive, more accessible and more profitable. These flattering feel good favorites have become favorites with TikTok influencers.
Joy Spun
