The brief was to remind preschool parents why they bring young children to Disney, creating core memories. The Yellow Shoes team showed off the greatest benefit without saying a word or showing the park. Tapping into a cultural truth, the post-Disney bliss moments on the ride home that parents often photographed and shared on social media. The result was what Brian Collins, founder of We Are Collins, Design Agency of the Year 5 years running, called “The Best Disney Campaign Ever Made.”